28Feb
S*x sells. But good translation sells better
What’s the secret behind perfect marketing translation? Translating marketing materials as general copy is like taking an original Vincent van Gogh, “The Starry Night,” and making a copy on a copy machine. True professionals know all these traps and pitfalls. They are culturally sensitive and understand how marketing texts work. They know that marketing translation is a crucial driver to establish a strong international reputation for a brand and to increase revenues for a client. As an innovative company, we...
